Understanding the importance of developing websites using strict Web Standards is one, if not the key to better ranking in search engines.
A well build website will not only benefit your searchability potential, but it will also load faster, making it easier for your user to access.
Plan, Design, Develop
SEO is more than just submitting the website to various search engines. Submissions are part of the last stage of the optimization. Before you can get to that part much has to be done.
It's all about planning. You can't just jump into making a website, you have to organize the content, develop the IA, plan the website layout, create a user-friendly navigation and design an attractive look. During this process, SEO is kept in mind, the developer takes the time to add all the relevant title tags, using appropriate headings to separate the information, individualizing the meta data, title and description tags on each pages.
A website constructed following the above steps, and developed with standards will achieve better results in Search Engines, helping your optimization campaign and generating greater traffic.
Search Engine loves well design website; each night they crawl the web in search of information to index. Make your content indexable!
Content is key
After all, if your information is not well indexed in your own website, how can you expect SE to find and list it on their own engines?
Take the time required to build it right the first time, it will save you and/or your client money in the long run.
Don't Miss Our Next Book Review
Speed Up Your Site: Web Site Optimization by Andrew B. King (New Riders Press, 2003; ISBN 0735713243).