Year one of a new dive resort: marketing lessons so far
Almost five months after opening, where did a new dive centre's first guests come from? Reviews, word of mouth, good neighbours and a steady flow of photos.
By Robert ScalesBlog · 2015
11 posts published in 2015.
Hiring and training local staff for guest service
Four months into running a dive centre on a small island, one observation stands out: guests remember the people, not the boat. How to hire, train and retain good staff.
By Robert ScalesRankBrain: machine learning is now part of Google search
This week, "machine learning" and "SEO" appeared in the same sentence. What Google's RankBrain does, and what it means for small business websites.
By Robert ScalesWriting the business plan for a dive resort
Eight weeks after a dive centre opens, the business plan is reviewed against the first real figures. What it contained, and which elements deserve more weight.
By Robert ScalesCeningan Divers is open: building the first website
Ceningan Divers opened on August 1, and the website had to be ready before the doors were. Here is what a new business website needs on day one.
By Robert ScalesPeriscope, Meerkat and the rush to go live
This spring, live streaming from phones became widespread. Is it useful for a small business preparing to open, or a distraction?
By Robert ScalesMobilegeddon: Google's mobile-friendly update is rolling out
Since April 21, Google has favoured mobile-friendly pages in mobile results. What small sites need to correct this week, and how to verify it.
By Robert ScalesChoosing a booking system for a small dive centre
Whiteboards, spreadsheets and email eventually stop working. The criteria we are applying to online booking and deposits before opening.
By Robert ScalesMexicombi: launching a food truck in Bali
Branding, social media and a website for a Mexican food truck in Bali, on a modest budget. What has proven effective so far.
By Robert ScalesMexicombi Collective Bali
We partnered with Mexicombi, Bali’s mobile Mexican cantina, to build their brand, social media presence and website.
By Holistic HybridBuilding a dive resort brand from scratch
Ceningan Divers has not yet welcomed its first guest. Before any logo is designed, we are defining what kind of place it will be.
By Robert ScalesYour business deserves to be found.
Tell us about your project. We answer in English or French, and we travel anywhere in the MRC de Papineau.