Social media this year: a year of trust problems
This year, public trust in social media declined and platforms changed their rules with little notice. Here are the lessons for a small business.
By Robert ScalesBlog · 2018
10 posts published in 2018.
Citizen science with guests: when a holiday photo becomes research data
A guest's manta photo can end up in a research database. How we involve guests in the science, and what any business can apply from this approach.
By Robert ScalesBERT: language models are learning to read
Two weeks ago, Google researchers published BERT, a model that reads words in both directions. It indicates the direction search is likely to take.
By Robert ScalesBlueGreen360 Dive Operator of the Year: what an award does for a business
This year, our dive shop was named BlueGreen360 Dive Operator of the Year. What an award does for a small business, what it does not do, and who earned it.
By Robert ScalesThe Medic update and why trust has become an SEO issue
A Google core update this month strongly affected health and finance sites. The question behind it is straightforward: who wrote this content, and why should readers trust it?
By Robert ScalesThe Speed Update: page speed is about to become a mobile ranking factor
Next month, Google begins using page speed in mobile rankings. The solutions for a small site are well established, yet most owners have not applied them.
By Robert ScalesGDPR day: what small businesses have to change
Inboxes are filling with "please stay subscribed" emails, and the GDPR applies tomorrow. Here is what it requires of a small business, and why the work is worthwhile.
By Robert ScalesRainwater, waste and plastic: when operations become the marketing
We are building a 68,000-litre rainwater reservoir at Ceningan Divers. Here is why this kind of operational work makes more effective marketing than any slogan.
By Robert ScalesFacebook's News Feed change and "meaningful interactions": what pages should do now
Facebook now places friends first and pages second, and business reach is already declining. Here are the changes we recommend for a small business page.
By Robert ScalesJoining Green Fins: getting ready for our first reef assessment
Ceningan Divers has joined Green Fins. An assessor will verify how the centre actually operates, which carries more weight than any eco label.
By Robert ScalesYour business deserves to be found.
Tell us about your project. We answer in English or French, and we travel anywhere in the MRC de Papineau.