Planning next year: a one-page marketing plan
Plans drafted in December are often set aside by March. Why a one-page marketing plan posted on the office wall serves a small business better.
By Robert ScalesBlog · 2012
11 posts published in 2012.
Instagram for the dive industry
Instagram is making underwater photography social. What dive centres and small businesses can gain from it, without devoting the whole day to it.
By Robert ScalesPhoto SEO: alt text, file names and speed
Underwater photos are a dive site's best content, yet largely invisible to Google. Here is how to address that with file names, alt text and speed.
By Robert ScalesEmail newsletters still work
While businesses chase Facebook likes, the newsletter continues to bring guests back. Here is a monthly routine that delivers results.
By Robert ScalesWriting web copy for divers
Most dive centre websites repeat the same brochure language. Here is how to write web copy that divers genuinely trust, from dive site pages to trip reports.
By Robert ScalesDigital nomad basics from Bali
A year of working from Bali: power cuts, two SIM cards, protected mornings, and what applies to anyone running a business far from a city.
By Robert ScalesThe Knowledge Graph: things, not strings
Google has begun recognizing entities instead of simply matching words. Here is why that makes your business name, address and phone number important.
By Robert ScalesGoogle Penguin: link schemes stop working
Google's new Penguin update is pulling down sites built on bought links. Here is what legitimate link building looks like for a small business.
By Robert ScalesCan you see the social bubble bursting soon?
Instagram, a photo sharing app created 2 years ago by Kevin Systrom, got sold to Facebook for $1 billion. Impressive! But why 1 billion dollar?
By ScalesPinterest for travel businesses
Pinterest is still invite-only and already appearing in travel sites' referral statistics. What a dive resort or a B&B should do with it.
By Robert ScalesSearch plus Your World: when Google got personal
Two weeks ago, Google began showing each signed-in user their own results. Page one is no longer the same for everyone.
By Robert ScalesYour business deserves to be found.
Tell us about your project. We answer in English or French, and we travel anywhere in the MRC de Papineau.