Ten years of social media: what lasted
From Facebook pages to TikTok, a decade of platforms rose and declined. What remained effective every year: real photos, email and reviews.
By Robert ScalesBlog · 2019
10 posts published in 2019.
Designing an online learning centre for a dive resort
Teaching first and selling later, if at all. How we are shaping an online Education Centre for Ceningan Divers, and what any small business can apply from the approach.
By Robert ScalesBERT comes to Google Search
Google now reads the small words in a search. What the BERT update changes, and why writing for real questions now outperforms repeating keywords.
By Robert ScalesAI ethics for business owners, in plain words
This year's major AI ethics principles, translated into practical rules for a small business: bias, privacy, honesty with customers and human oversight.
By Robert ScalesTikTok arrives, and followers matter less
TikTok is often dismissed as an app for teenagers. Its algorithm, however, has significant implications for small businesses.
By Robert ScalesMachine learning for small businesses: what is usable today
Most small businesses already use AI without identifying it as such. What is usable today, what requires caution, and why chatbots currently fall short.
By Robert ScalesDive Resort of the Year, and why the second award matters more
A second award confirms that the first was not a matter of chance. What we continued to do at Ceningan Divers between the two, and why consistency outperforms a single major effort.
By Robert ScalesCritical thinking in the age of algorithms
Feeds rank content according to how people react. Three straightforward questions to ask before sharing anything: the source, the date, and who benefits.
By Robert ScalesGPT-2 and machines that can now write
OpenAI is withholding the full GPT-2 model because of what it can write. Fluent text can be entirely wrong, which changes how online content should be read.
By Robert ScalesWhy AI deserves a small business's attention now
AI is not a future development; it is already present in everyday tools such as email. What machine learning is, where it operates in your tools, and why learning the basics now is worthwhile.
By Robert ScalesYour business deserves to be found.
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