Top trends for 2018: privacy, video and AI
Privacy, video and AI: the three trends small businesses should monitor in 2018, with an assessment of how certain each one is.
By Robert ScalesBlog · 2017
10 posts published in 2017.
Business development for a dive resort
Agents, partner hotels, liveaboards and schools: the network that fills the boat in the low season must be built during the high season.
By Robert ScalesReef-safe tourism and marketing honesty
Nearly every dive shop now describes itself as 'eco'. How to present genuine environmental work without overstating it, and why discerning guests recognize the difference.
By Robert ScalesGetting ready for the GDPR from Asia
European guests mean European privacy rules. What a small business in Asia should change before the GDPR applies next May.
By Robert ScalesGoogle My Business posts
Google now allows every business to publish updates directly in its listing. This is free space at the top of Google, and most businesses are leaving it empty.
By Robert ScalesAttention Is All You Need: a translation paper marketers should notice
Google researchers have published a paper on machine translation titled Attention Is All You Need. Few people in marketing will read it, yet it deserves their attention.
By Robert ScalesCommunity development on a small island
A dive centre is a guest in the village. Observations from Nusa Ceningan on working with a small community rather than simply operating within it.
By Robert ScalesStructured data for tourism businesses
Schema markup for a dive centre or guesthouse: LocalBusiness, events, courses, genuine reviews, and the testing that prevents markup from failing unnoticed.
By Robert ScalesA YouTube channel for a dive centre
Course previews, dive site briefings and guest stories: the kind of video that continues to generate bookings for years, not days.
By Robert ScalesMobile-first indexing is coming
Google will read the phone version of websites first. Many tourism sites hide half their content on mobile, which makes now the right time to check.
By Robert ScalesYour business deserves to be found.
Tell us about your project. We answer in English or French, and we travel anywhere in the MRC de Papineau.