Remote teams across islands: the tools that held up
A small team spread across Bali, Lembongan and Canada quickly learns that habits, more than tools, make a remote team work.
By Robert ScalesBlog · 2014
13 posts published in 2014.
Market your property for free with TripAdvisor
TripAdvisor offers owners a set of free tools that few businesses use. How to make the most of your listing, your widgets and your reviews.
By Robert ScalesTracking Facebook ads in Google Analytics
Clicks cost little; bookings are what the budget is meant to buy. A simple UTM and goals setup that shows which Facebook ads deliver results.
By Robert ScalesManaging Facebook pages that work in the pay-to-play era
Facebook reach is now largely paid. The practices that keep small business pages effective, from boosting the right posts to responding promptly.
By Robert ScalesHTTPS becomes a ranking signal
Google has given secure sites a small ranking advantage. The advantage itself is minor; the direction it indicates is significant.
By Robert ScalesGoogle Pigeon and local search
Google's Pigeon update brings map results and website rankings closer together. What it changes for local businesses, and three tasks worth completing now.
By Robert ScalesA drone's-eye view on engagement
Consumer drones are appearing on beaches and dive boats. What aerial video adds to a tourism brand, and where its usefulness ends.
By Robert ScalesNew App: Flappy Diver by DIVEmApps, Inc
Coming July 1, 2014: Flappy Diver, a free scuba-themed tap game from DIVEmApps, Holistic Hybrid’s mobile development subsidiary.
By Holistic HybridA Drone View on User Engagement
At Holistic Hybrid, we aim high – literally! Introducing “A drone view”: aerial photos of your events, venues, resorts and properties.
By Holistic HybridCrystal Divers: marketing PADI instructor courses online
Future instructors research for months. The most effective IDC pages provide the answers before candidates need to ask.
By Robert ScalesHosting and speed for websites run from an island
A site may load well in Bali while the customer is in Zurich. Where to host, why a CDN helps, and how to test your site's speed from abroad.
By Robert ScalesPaper from Facebook
Storytelling has never been easier. A first look at Paper, the new storytelling app from Facebook Creative Labs.
By Holistic HybridFacebook's organic reach drop: what pages can do now
Page posts that once reached thousands of people now reach a few hundred. Why Facebook organic reach is declining, and what a small business can do this month.
By Robert ScalesYour business deserves to be found.
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