Top tech trends for 2014, from a dive shop desk
Wearables, mobile payments, video: which 2014 technology trends will matter for a small tourism business, and which can be set aside.
By Robert ScalesBlog · 2013
29 posts published in 2013.
Top Technology Trends for 2014
Looking back at 2013’s tech trends and ahead to Juniper Research’s top 10 for 2014: smart cities, mobile money, wearables, 3D printing and more.
By Holistic HybridProduct Review: Yammer
Our review of Yammer, the freemium enterprise social network: features, cost, and how our clients use it for internal communication.
By Holistic HybridIncreasing Conversion Rate Strategies
How we reached an 8.9% conversion rate for an online retail client with Facebook, Pinterest, targeted email newsletters and clear calls to action.
By Holistic HybridSocial Media Predictions – Forward-thinking companies will empower their employees with social media
Hootsuite’s five social media predictions for 2014, and why the idea of empowering employees through social media stands out.
By Holistic HybridContent is still king: a blogging routine for small teams
Daily blogging is not realistic for a dive centre without marketing staff. Here is a routine that a small team can maintain.
By Robert ScalesMeasuring social media: what to count
Most businesses know their like count, but few know what it earns. The few figures that connect social media to bookings.
By Robert ScalesGoogle Hummingbird and conversational search
Google has replaced its core algorithm with one designed to understand complete questions. In our assessment, this change matters more than Panda or Penguin.
By Robert ScalesHashtags, explained for business owners
Facebook made hashtags clickable in June, and many businesses now use far too many. What a hashtag does, and how to use a few effectively.
By Robert ScalesSocial Media Engagement
Social media is here to stay, and the conversation is happening with or without you. What engagement means and how to connect authentically.
By Holistic HybridThe Importance of #Hashtags
Facebook now supports #hashtags. What are they, where do they come from, and why do they matter for finding content and joining conversations?
By Holistic HybridSEM vs SEO: where to spend a small budget
Paid search generates bookings immediately; SEO generates them over the following year. How we recommend dividing a small budget while AdWords undergoes major changes.
By Robert ScalesStart Blogging to Increase Your Site’s Search Engine Ranking
Search engines favour sites that are updated often and rich in keywords. A company blog does both, and builds trust, reach and community.
By Holistic HybridMarket your Property for Free with Tripadvisor
Eight free ways for hotels and rentals to use their TripAdvisor listing to manage their reputation, engage travellers and reach potential bookers.
By Holistic HybridTracking Facebook Ads in Google Analytics
Learn how to use Google Analytics to track your Facebook Ads’ performance so you can see what’s working well for you.
By Holistic HybridContent is King on the Internet
Figuring out what content to share can be tough. Here is a list of content ideas to help you write compelling articles for your readers.
By Holistic HybridHow to Create a Sitemap
A sitemap is a list of pages of a website accessible to crawlers or users. What sitemaps are, how to create an XML sitemap and how to submit it to Google.
By Holistic HybridSEM vs SEO?
It is quite common for people to confuse Search Engine Marketing and Search Engine Optimization. SEO is only one type of SEM — here are the others.
By Holistic HybridMeasure Your Social Media Marketing Success
Do you know the difference between social media monitoring and social media analytics? A look at the tools, from Google Analytics to Quintly.
By Holistic HybridManaging Successful Facebook Pages
Is your Facebook page yielding new leads and engaging your users? Managing a successful Facebook page takes time and effort. These tips will help.
By Holistic HybridSocial Media Marketing 101
Creating a basic social media presence is easy enough; getting your community to actually do something is more difficult. Strategies that can help.
By Holistic HybridResponsive rebuilds for dive centres
Rebuilding dive centre websites so they work on phones. The layout is the simpler part; the booking form is where the most important lessons lie.
By Robert ScalesBuilding Business Websites with WordPress
WordPress gives your business website some compelling advantages: it is optimized for easily publishing and changing content. Here are 10 reasons to use it.
By Holistic HybridHow to create a Google Places page
Google Places, Google+ Local, Google+ pages: the names are confusing, but the steps that place a business on the map are straightforward.
By Robert ScalesHow to Create a Google Places Page
Google Places has become the phone book of the Internet. Getting your business registered and verified is essential to being found in search engines.
By Holistic HybridBlogging 101
What is a blog? A short primer on blogs and online publishing, with Robert Scales’s “Blogging 101” slide deck.
By Holistic HybridSocial Media 101
What is social media? A short primer on how people create, share and exchange ideas online, with Robert Scales’s “Social media 101” slide deck.
By Holistic HybridVine and six-second stories
Vine offers six seconds and a loop. Many marketers dismiss it, yet it offers small businesses a useful lesson about short video.
By Robert ScalesCrystal Divers Bali: rebuilding an established dive brand online
We have begun web work for Crystal Divers in Sanur. The first principle: audit before redesigning, and preserve every old URL.
By Robert ScalesYour business deserves to be found.
Tell us about your project. We answer in English or French, and we travel anywhere in the MRC de Papineau.