Marketing & content

152 posts in this category, newest first.

SEM vs SEO?

It is quite common for people to confuse Search Engine Marketing and Search Engine Optimization. SEO is only one type of SEM — here are the others.

By Holistic Hybrid

Blogging 101

What is a blog? A short primer on blogs and online publishing, with Robert Scales’s “Blogging 101” slide deck.

By Holistic Hybrid

Social Media 101

What is social media? A short primer on how people create, share and exchange ideas online, with Robert Scales’s “Social media 101” slide deck.

By Holistic Hybrid

Defining Holistic Hybrid

A boutique brand management and marketing agency explains the idea behind its name: a holistic, hybrid approach to engaging with audiences.

By Holistic Hybrid

IPhone vs. iPhone

Cisco Systems is suing Apple Inc. in US Federal Court over its IPhone trademark, days after Apple unveiled its own iPhone.

By Megan Cole

Happy OneWebDay!

Today marks the first OneWebDay, a global day to celebrate online life in the same vein as Earth Day.

By Megan Cole

Learning from training

Lessons from a four-hour Intro to Blogging session on Bowen Island: blogs vs. websites, Flickr, and why usernames and passwords were the hardest part.

By Boris Mann

Iterative Web Marketing

Traditional web marketing is shotgun, one-way, push advertising, and consumers know it. Blog tools make a two-way approach possible.

By Will Pate

Thank You Flickr!

From a New Media BC blogging night to a paid Flickr account and Creative Commons: why Robert started sharing his 8,000-image library, and a thank-you to Flickr.

By Robert Scales

Review: Zip.ca

A six-week review of Zip.ca, the Canadian online unlimited DVD rental service: no late fees, free shipping, no due dates.

By Robert Scales

Tech Toys: Smart Watches

An array of so-called smart watches are hitting the shelves for the holiday season this year. This tech user is a little dubious.

By Mark Yuasa

You can't outsource blogging

A blog consultant can teach you how to blog, but in the end the biggest thing about blogging is that it reflects the voice of your organization.

By Roland Tanglao

Your business deserves to be found.

Tell us about your project. We answer in English or French, and we travel anywhere in the MRC de Papineau.

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