La Petite Nation: six weeks of work, and the first weeks online
Planned since early September and developed continuously since it went online. Here is what was accomplished on La Petite Nation, in order, with the actual numbers.
By Robert Scales152 posts in this category, newest first.
Planned since early September and developed continuously since it went online. Here is what was accomplished on La Petite Nation, in order, with the actual numbers.
By Robert ScalesOld blogs disappear, but the words often survive. How to recover lost web content from the Wayback Machine, and what to do with it.
By Robert ScalesReaders recognize text that was generated and left unedited. These editing habits restore a genuine voice.
By Robert ScalesRural businesses can sell across the province online. The essentials: French first, a simple store, a backup for shipping, and local pickup.
By Robert ScalesIn a small region, a business's reputation precedes it. We share what we have learned about rural business development, from a small island to rural Quebec.
By Robert ScalesMarketplaces bring buyers but take a share of each sale and keep the customer relationship. Your own store preserves the margin but must generate its own traffic. We recommend using both.
By Robert ScalesOn July 1, Universal Analytics stops collecting data. What a small business needs to configure in GA4, and what it can safely ignore.
By Robert ScalesTen to twelve slides, one idea per slide, evidence rather than expectations, and a clearly stated request. What to remove from a pitch deck.
By Robert ScalesGoogle is targeting content written for search engines rather than for people. A practical self-check for small business websites.
By Robert ScalesGoogle has just given everyone about fifteen months to move from Universal Analytics to GA4. Here are the steps a small site should take this spring.
By Robert ScalesA phone, a window and a white sheet. How to get product photos that sell, and the image rules Google Shopping expects.
By Robert ScalesThe holiday rush is moving online and the parcel network is already under pressure. What a small shop can realistically do for Black Friday and December.
By Robert ScalesA closed business is still searched for. How to mark a temporary closure properly, continue responding to customers, and show that the business is still active.
By Robert ScalesWith diving suspended, we have opened an online Education Centre. Why offering free learning makes sense while everything is closed.
By Robert ScalesFrom Facebook pages to TikTok, a decade of platforms rose and declined. What remained effective every year: real photos, email and reviews.
By Robert ScalesFeeds rank content according to how people react. Three straightforward questions to ask before sharing anything: the source, the date, and who benefits.
By Robert ScalesInboxes are filling with "please stay subscribed" emails, and the GDPR applies tomorrow. Here is what it requires of a small business, and why the work is worthwhile.
By Robert ScalesPrivacy, video and AI: the three trends small businesses should monitor in 2018, with an assessment of how certain each one is.
By Robert ScalesEuropean guests mean European privacy rules. What a small business in Asia should change before the GDPR applies next May.
By Robert ScalesThe best photo of the week has no value while it remains on an SD card in a drybag. A simple workflow from the camera to the guest's inbox to Instagram.
By Robert ScalesA beach cleanup photo can read as a lecture or as an invitation. How to tell conservation stories that people actually read and share.
By Robert ScalesAlmost five months after opening, where did a new dive centre's first guests come from? Reviews, word of mouth, good neighbours and a steady flow of photos.
By Robert ScalesBranding, social media and a website for a Mexican food truck in Bali, on a modest budget. What has proven effective so far.
By Robert ScalesCeningan Divers has not yet welcomed its first guest. Before any logo is designed, we are defining what kind of place it will be.
By Robert ScalesTripAdvisor offers owners a set of free tools that few businesses use. How to make the most of your listing, your widgets and your reviews.
By Robert ScalesClicks cost little; bookings are what the budget is meant to buy. A simple UTM and goals setup that shows which Facebook ads deliver results.
By Robert ScalesAt Holistic Hybrid, we aim high – literally! Introducing “A drone view”: aerial photos of your events, venues, resorts and properties.
By Holistic HybridOur review of Yammer, the freemium enterprise social network: features, cost, and how our clients use it for internal communication.
By Holistic HybridHow we reached an 8.9% conversion rate for an online retail client with Facebook, Pinterest, targeted email newsletters and clear calls to action.
By Holistic HybridDaily blogging is not realistic for a dive centre without marketing staff. Here is a routine that a small team can maintain.
By Robert ScalesMost businesses know their like count, but few know what it earns. The few figures that connect social media to bookings.
By Robert ScalesSearch engines favour sites that are updated often and rich in keywords. A company blog does both, and builds trust, reach and community.
By Holistic HybridEight free ways for hotels and rentals to use their TripAdvisor listing to manage their reputation, engage travellers and reach potential bookers.
By Holistic HybridLearn how to use Google Analytics to track your Facebook Ads’ performance so you can see what’s working well for you.
By Holistic HybridFiguring out what content to share can be tough. Here is a list of content ideas to help you write compelling articles for your readers.
By Holistic HybridIt is quite common for people to confuse Search Engine Marketing and Search Engine Optimization. SEO is only one type of SEM — here are the others.
By Holistic HybridDo you know the difference between social media monitoring and social media analytics? A look at the tools, from Google Analytics to Quintly.
By Holistic HybridIs your Facebook page yielding new leads and engaging your users? Managing a successful Facebook page takes time and effort. These tips will help.
By Holistic HybridCreating a basic social media presence is easy enough; getting your community to actually do something is more difficult. Strategies that can help.
By Holistic HybridGoogle Places has become the phone book of the Internet. Getting your business registered and verified is essential to being found in search engines.
By Holistic HybridWhat is a blog? A short primer on blogs and online publishing, with Robert Scales’s “Blogging 101” slide deck.
By Holistic HybridWhat is social media? A short primer on how people create, share and exchange ideas online, with Robert Scales’s “Social media 101” slide deck.
By Holistic HybridPlans drafted in December are often set aside by March. Why a one-page marketing plan posted on the office wall serves a small business better.
By Robert ScalesInstagram is making underwater photography social. What dive centres and small businesses can gain from it, without devoting the whole day to it.
By Robert ScalesWhile businesses chase Facebook likes, the newsletter continues to bring guests back. Here is a monthly routine that delivers results.
By Robert ScalesMost dive centre websites repeat the same brochure language. Here is how to write web copy that divers genuinely trust, from dive site pages to trip reports.
By Robert ScalesInstagram, a photo sharing app created 2 years ago by Kevin Systrom, got sold to Facebook for $1 billion. Impressive! But why 1 billion dollar?
By ScalesTripAdvisor shapes where divers go. How to ask for reviews, respond to negative ones and put real reviews to work on your own site.
By Robert ScalesGoogle has just changed its rankings to target content farms. Here is what that means for small business sites spread over forty thin pages.
By Robert ScalesA boutique brand management and marketing agency explains the idea behind its name: a holistic, hybrid approach to engaging with audiences.
By Holistic HybridWe assembled a fast social media campaign with Fearless City to gather unused phones for Downtown Eastside artists and residents.
By Dave OlsonAnother Raincity Studios project released to the public: a location-based feed aggregator called Placeblogger.com.
By Dave OlsonRoadblock, a new Drupal module by Raincity's Makara Wang, funnels visitors from any entry point to a campaign's call to action.
By Dave OlsonChecking in from legendary geek-fest Gnomedex, where RCS' KK kicked off the event with a great preso about making better photos.
By Dave OlsonCrib notes from the first day and a half of VIDFest 2008, including tips from the Blogger Outreach panel on how PR firms should approach bloggers.
By Dave OlsonA recap of Kris Krug at ICE 08 in Toronto: a panel on leveraging social networks, mobile delivery, gaming innovation and a first look at Spore.
By Dave OlsonLive notes from day 1 of Content Convergence & Integration 2008: Confabb, user-generated rich media, community managers and open source.
By Boris MannDave O, Roland Tanglao and Richard Eriksson preview the Internet Boot Camp track at Moose Camp, ahead of Northern Voice 2008.
By Dave OlsonTimestamped notes from Kris Krug and Rob Cottingham's social media talk to Vancouver PR and marketing pros: case studies, pitfalls and tips.
By Dave OlsonNetscape was discontinued on December 28, 2007: a nostalgic look back at early browsers, Communicator's email and the golden age of email.
By Roland TanglaoKris Krug and Boris Mann speak at Content Convergence and Integration 2008 in Vancouver: their session abstracts on open content and social media.
By Kris KrugBoris Mann speaks at Web Directions North 2008 on the three stages of dynamic systems, from simple CMS to full web applications.
By Dave OlsonSo why does Drupal matter to the non-techies? A non-techie's explanation of what a content management system does and why we like Drupal.
By Dave Olsonemail2 is the tool for you if you are looking for a hosted, secure email solution that helps you to observe regulatory requirements.
By Roland TanglaoKinan Sweidan of ximda.com on the state of geo location on mobile devices: GPS, tower ID, wifi and Bluetooth, and their limits.
By Erik HermansAre you an expat seeking Tokyo Yokohama information? A Bryght Light Drupal 5 site shows how far one person can take the Garland theme.
By Roland TanglaoHow Olyblog, a placeblog for Olympia, Washington, built a following on the Bryght Hosted Service with blogs, forums, an aggregator and "docents".
By Roland TanglaoA conversation with Now Public's Mark Schneider on encouraging users to post more mobile content, summarized for Drupal sites on the Bryght wiki.
By Roland TanglaoCisco Systems is suing Apple Inc. in US Federal Court over its IPhone trademark, days after Apple unveiled its own iPhone.
By Megan ColeWhat are the tools of web 2.0? Marketing ideas and basic concepts around blogs, wikis, and customer interaction for a BCTIA roundtable.
By Boris MannToday marks the first OneWebDay, a global day to celebrate online life in the same vein as Earth Day.
By Megan ColeRaincity has just launched Living Without Borders, a WordPress community blog about retirement.
By Megan ColeMatthew Trentacoste, Kris Krug and Warwick Patterson held a BarCampVancouver session on anything and everything photographic.
By Megan ColeI just spent the last 2 days at BlogHer in San Jose, California.
By Megan ColeElise Bauer gets traffic. Notes on her session about what you can do to build your traffic and keep people coming back.
By Megan ColePeople around the world jump at ways to try and help those suffering when major catastrophes strike — and the blogosphere is a direct resource.
By Megan ColeMark Wyner gave a great and thorough talk on all the aspects to consider in building a better HTML email for you and your company.
By Megan ColeWebvisions panel on the integration of social media: Brian Oberkirch, Jeremiah Owyang and Dan Saffer on community marketing.
By Megan ColeThere are a lot of control issues to try to bust through in business blogging - DON'T have a PR firm run your blog.
By Megan ColeHow can a large corporation with an old-school legal department connect with an enthusiast community without blogging? A question blog.
By Boris MannWhat should PR and marketing departments give bloggers? Three P's: permalinks, product info, and personality.
By Boris MannNotes, tips and links from the HTCE panel on citizen journalism and corporate communications, and why so many citizen journalism sites run on Drupal.
By Roland TanglaoAfter nearly a month of neglecting my blog, I am re-launching robert scales dot org with a beautiful new header design.
By Robert ScalesWe got accepted into the beta program and started using Google's hosted Gmail solution. So far, it's working great.
By Boris MannI'm not a fan of email. I wish I got less of it, got better/richer email when I did receive it, and that I didn't have to host it.
By Boris MannBoris Mann on Bill Burnham's theory of search, social networking, structured blogging and RSS, and why Drupal suits the "Active Web".
By Boris MannBoris Mann answers Forrester's Charlene Li: corporate blogging can mean a blog, an intranet, an information router or a CMS.
By Boris MannLessons from a four-hour Intro to Blogging session on Bowen Island: blogs vs. websites, Flickr, and why usernames and passwords were the hardest part.
By Boris MannWeblog APIs are really CMS publishing APIs, and their loose implementations hold back clients like ecto, Qumana and MarsEdit.
By Boris MannNotes from the Blogs n Dogs eMarketing session: what eMarketing is, 2005 visibility figures, search behaviour, trends and marketing tips.
By Robert ScalesBoris Mann's talk at Sunaptic on personal brand development and Web 2.0, with his take and starter links for setting up your own online space.
By Boris MannAfter nearly 2 months of planning, Blogs n Dogs, a master workshop series on blogs and social tools with the Banff New Media Institute, is happening.
By Robert ScalesThe Banff New Media Institute presented an evening with novelist Douglas Cooper: Stumbling Through the Nineties.
By Robert ScalesSteve Comeau of Collideascope and Ken Bautista of Hotrocket presented past and current projects in children’s content, games and learning tools.
By Robert ScalesIn this Interactive screen 0.5 forum, we where presented 3 interactive projects by Mouna Andraos, Wayne Dunkley and Julia Hayward.
By Robert ScalesMolly Holzschlag and Darren Barefoot at the Blog Business Summit on blog writing style: edit, correct openly, find your voice, tell your story.
By Will PateBuzz Bruggerman and DL Byron at the Blog Business Summit on how blogs sell products: markets are conversations, products are conversations.
By Will PateRobert Scoble and Dave Taylor at the Blog Business Summit on building blog traffic: links, keywords, titles, RSS and meeting other bloggers.
By Will PateJohn Cass, David Wharton and Buzz Bruggerman at the Blog Business Summit on online communities, blog marketing and listening to customers.
By Will PateJanet Johnson and Robert Scoble at the Blog Business Summit on paying bloggers, pitching bloggers, and handling a crisis online.
By Will PateHere's some notes from the workshop on "Digital Smart in Global Times. Economic Frameworks for IT Development".
By Robert ScalesThe following are some of my notes from the presentation by WM Leler, CEO, eMarket Group.
By Robert ScalesThe Second guest speaker of the day was Hal Josephson, who shared a wealth of information on business development and planning.
By Robert ScalesWe've finished the major work on the new Strathcona Business Improvement Association website, built with Capulet Communications on Drupal.
By Will PateLast month Mark, Will and I decided to get us some new toys. We each selected a mobile device.
By Robert ScalesRobert, Will and I bought three of the smartest phones on the market. Here is why I went with the Treo 650.
By Mark YuasaOur first new media lunch and learn covered blogs: how to spot one, what makes them significant and how to experiment with one.
By Will PateTraditional web marketing is shotgun, one-way, push advertising, and consumers know it. Blog tools make a two-way approach possible.
By Will PateA new Drupal module implements the Gallery Remote protocol, so tools like the iPhoto plugin can mass upload images into Drupal.
By Boris MannWelcome to the new Raincity Studios' web site, this is our fourth version in just over 18 months, I have to say I am ecstatic about it.
By Robert ScalesBlog publishing has lowered the barrier for businesses to start their own publication. Here is a model that rewards paid bloggers for results.
By Will PateA question keeps surfacing as we work on blog and Web 2.0 sites: “What do you call what we do?”
By Mark YuasaRobert and I guest spoke at Ean Jackson's University of Phoenix eMarketing class: Internet Marketing past, present and future in 20 slides.
By Mark YuasaFrom a New Media BC blogging night to a paid Flickr account and Creative Commons: why Robert started sharing his 8,000-image library, and a thank-you to Flickr.
By Robert ScalesNintendo's TouchingIsGood.com campaign apes the media-blogger thing but forgets to let you share it.
By Mark YuasaLike death and taxes, regular updates to Adobe's indispensible software are inevitable. This CS2 upgrade might be worth it.
By Mark YuasaHaving delivered our completed* package via FTP at 15:58
By Robert ScalesMicrosoft's MSN follows Google and Yahoo! into paid search, planning to sell sponsored links on its search pages.
By Robert ScalesYahoo! prepares Yahoo 360, a service blending blogging and social networking with its popular features.
By Robert ScalesStephen Downes' Northern Voice talk on Community Blogging was not at all what I expected: a cerebral workout on power laws, metadata and meaning.
By Mark YuasaThe unofficial top ten "bloggy" terms bandied about at the Northern Voice blogging conference, from metadata and tagging to RSS and podcasting.
By Mark YuasaA six-week review of Zip.ca, the Canadian online unlimited DVD rental service: no late fees, free shipping, no due dates.
By Robert ScalesDefensive Design for the Web by 37 Signals is “Do’s and Don’ts” for Web User Experience.
By Mark YuasaOne application that has been regretably overlooked is Adobe Acrobat Pro. Here are a couple tips: the Bookshelf feature and building search indexes.
By Mark YuasaSearch engine optimisation in the classic sense of link spam, referer spam and link farms is dead. Content driven SEO is what works in 2005.
By Roland TanglaoAnother year, another Macworld Expo: iLife '05, iWork '05, the Mac mini and the iPod Shuffle.
By Robert ScalesThe music industry's shift to digital has opened up a quandary of legal, moral, and technological issues. A look at iTunes Music Store Canada so far.
By Mark YuasaA review of Managing Multimedia, Book 2: Technical Issues, a broad overview of new media technology for project managers.
By Robert ScalesIs managing multimedia projects the same as traditional project management? A review of Managing Multimedia, Book 1.
By Robert ScalesFor years, bloggers have been boasting about the advantages of blogs; a preview of Susannah Gardner's upcoming book on blogging for business.
By Robert ScalesThe process and how-to guide for being a NewsMaster: pick keywords, subscribe to them via RSS, and blog to join the conversation.
By Roland TanglaoA review of Prentice Hall's Internet Marketing, a strategy guide for bridging traditional and Internet marketing.
By Robert ScalesHow a two-partner studio juggling six clients found its answer to lost emails and slipping meetings: 37signals' Basecamp.
By Robert ScalesI first came across Simplebits while searching for a layout solution to a job that meant real money to me. I came, I read, I learned.
By Mark YuasaNew and experienced bloggers alike will agree, Dave Winer is the blogfather.
By Robert ScalesAn array of so-called smart watches are hitting the shelves for the holiday season this year. This tech user is a little dubious.
By Mark YuasaNotes, reflections and redux from co-presenting Building 21st Century Websites with Weblogs and RSS with Darren Barefoot at New Media BC.
By Roland TanglaoThe RCS team recently attended the NMBC seminar Building 21st Century Websites with Weblogs and RSS.
By Raincity StudiosAdobe Streamline is a venerable application that does one job, and one job only: converting raster images to vector art.
By Mark YuasaThe book is admittedly dated (2000), but even in the aftermath of the "dot-bomb," Art & Science still has much to offer.
By Mark YuasaMy friend Erik and I were talking about CSS, wondering if there would ever be a truly-WYSIWYG cascading style sheet editor.
By Mark YuasaJust what are Web Standards? This book answers that question with aplomb.
By Mark YuasaI'm being interviewed on CFML's "For the Record" about how blogging is changing the landscape of political coverage.
By Boris MannNot everybody has time for a forum; the site mom should run a blog that points to the best of the forums and summarizes what's happening.
By Roland TanglaoPeople who know their business want to write about it without worrying about technical details: with HTMLArea in Drupal, the impact on them is about zero.
By Richard ErikssonNo really, PR is dead! I have got a lack of flack for saying this, but I stand by it.
By Roland TanglaoA blog consultant can teach you how to blog, but in the end the biggest thing about blogging is that it reflects the voice of your organization.
By Roland TanglaoElise finds five ways to keep a post sticky at the top in Movable Type. Drupal does this easily and quickly with two check boxes.
By Richard ErikssonHarold and Cameron's review of Drupal for Rick Bruner's blog is comprehensive, but I think they missed a couple of things.
By Boris MannWho needs email free Fridays when your organization doesn't use internal email every day?
By Roland TanglaoDavid Weinberger asks about "social reading". How does one build a social reading site with Drupal?
By Boris MannFeeds make blogs look like news sites to crawlers: dynamic, updated, relevant content keeps people coming back.
By Boris MannTell us about your project. We answer in English or French, and we travel anywhere in the MRC de Papineau.