Critical thinking when AI is part of the work
ChatGPT has now been part of daily life for a year. Our main concern is how quickly users have stopped questioning its answers.
By Robert ScalesBlog · 2023
15 posts published in 2023.
Custom GPTs and AI assistants for business
OpenAI now lets anyone build a custom GPT. What a custom assistant does well, where its limits lie, and why the instructions matter most.
By Robert ScalesTeaching entrepreneurship with ChatGPT in the room
Learners use ChatGPT for business plans regardless of course policy. How to teach with it so that the thinking remains their own.
By Robert ScalesE-E-A-T: experience joins the list
Google added a second E, for Experience. With AI-generated text now widespread, that single letter may be a small business's greatest advantage.
By Robert ScalesStarting a business in Quebec as a new resident
New Quebec residents often already know how to run a business. What they need is an understanding of how things work here: regulations, credit, networks and French.
By Robert ScalesAI translation and automation for dive businesses
Diving operates in dozens of languages, and AI translation is improving rapidly. Safety wording, however, cannot be approximate in any language.
By Robert ScalesThreads, X and the scattering of social media
Twitter is now X, and Threads registered 100 million sign-ups within days. Where a small business should post as audiences divide across platforms.
By Robert ScalesUniversal Analytics shuts down: a GA4 starter setup
On July 1, Universal Analytics stops collecting data. What a small business needs to configure in GA4, and what it can safely ignore.
By Robert ScalesAI product descriptions for online stores: where they help and where they hurt
Generative AI can draft a hundred product descriptions in an hour. Where this helps an online store, and where it can cause harm that goes unnoticed.
By Robert ScalesSearch Generative Experience and the future of clicks
Google is testing AI answers above the search results. If users click less, what role does a business website play?
By Robert ScalesPublishing A Beginner's Guide to ChatGPT
We wrote a beginner's guide to ChatGPT in English and French. What the project has taught us about explaining a tool that evolves constantly.
By Robert ScalesResources for small startups in Quebec
Where new entrepreneurs in Quebec can find free support, training and funding advice, and the one-page summary to bring to every meeting.
By Robert ScalesGPT-4 and multimodal AI: what just changed
GPT-4 was released on March 14. Its reasoning is considerably stronger and it can read images, but it still invents sources.
By Robert ScalesBuilding a pitch deck someone will actually read
Ten to twelve slides, one idea per slide, evidence rather than expectations, and a clearly stated request. What to remove from a pitch deck.
By Robert ScalesChatGPT for small business: ten real uses
ChatGPT is two months old and most people have tried it at least once. Ten uses that genuinely help a small business, and what to verify each time.
By Robert ScalesYour business deserves to be found.
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