Year one on the road: what worked and what did not
A year of remote consulting, from Thailand to Bali. The work is rarely the main difficulty: overcommitment, late invoicing and the Wi-Fi are.
By Robert ScalesBlog · 2011
10 posts published in 2011.
Siri and the question-shaped search
The iPhone 4S shipped with Siri. What changes for search when people ask full questions out loud, and the steps a small business site should take.
By Robert ScalesReviews are the new brochure
TripAdvisor shapes where divers go. How to ask for reviews, respond to negative ones and put real reviews to work on your own site.
By Robert ScalesWordPress for tourism operators: the setup we recommend
Why WordPress is now preferable to Drupal for small tourism businesses, and the lean setup of theme, plugins and backups we recommend.
By Robert ScalesGoogle+ launches: should your business care?
Google+ opened this week and invitations are in high demand. How a small business should test a new network, and why your mailing list matters more.
By Robert ScalesMobile first: build the tourism site for the phone
Travellers are booking from phones on a single bar of 3G. Here is why tourism sites need a mobile layout now, and why responsive design is preferable to a separate m. site.
By Robert ScalesFacebook pages for small businesses: a field guide
This spring, every small business wants a Facebook page. What works: real photos, a steady rhythm, answered comments and a link back to your own site.
By Robert ScalesDigital strategy for dive shops: notes from the inside
Training as a dive instructor while helping dive shops with their marketing. What these operators teach about showcasing a place and a team.
By Robert ScalesGoogle's content farm update and the end of thin content
Google has just changed its rankings to target content farms. Here is what that means for small business sites spread over forty thin pages.
By Robert ScalesLeaving Vancouver with a laptop: first notes as a remote consultant
Leaving Vancouver for Thailand with a laptop: first observations on time zones, Wi-Fi, written communication and reassuring clients from a distance.
By Robert ScalesYour business deserves to be found.
Tell us about your project. We answer in English or French, and we travel anywhere in the MRC de Papineau.