Buzz Bruggerman and DL Byron at the Blog Business Summit
Buzz
- Markets are conversations, products are conversations
- Buzz had a little company, great product and no money to advertise
- Where ActiveWords downloads come from: David Allen, Robert Scoble, 43 Folders, Ernie the Attorney, Slacker Manager, Make Magazine - overall half of downloads come from blogs
- Don't need to post all the time, just have to have something interesting to say
- Show there is a real person about the product
- Consumer product blogs suck as Treonauts are better written, provide more useful information than company marketing materials
- Buzz reads journalists that cover subjects related to his product to find out what blogs they read and get on those blogs
- ActiveWords has spent $600 on marketing and they have great brand recognition
- Comments allow Buzz to build a better product
- People inside large organizations reading blogs talking about ActiveWords
- If you want to know how to market your product with blogs, learn how to watch what others are doing?
- Found who he wants to publish his book about the "ActiveWords Odyssey" by reading The Average Joe: A Book Publisher Blog
DL Byron
- Clip n Seal blog has sold over 50k units, 1.5 million pageviews
- Great Google results for keywords like "bag clip seal", this is because they are blogging
- New markets opened up: Antartica, Ireland, Caribbean, Space (NASA)
- Talked to bloggers, more and more people talked about and linked to Clip n Seal
- Amazon.com picked up the product on their site
- With a concerted campaign blogs can bring in real sales results
- The biggest benefit is search results, can't be outspent on incoming links to create high search results
- Product demos in video, flash, etc can become memes that get spread around