What is eMarketing?
Term referring to the Internet and e-mail based aspects of a marketing campaign, such as banner ads, e-mail marketing, search engine optimization, Pay-Per-Click, and other tools. Also referred to as "Online Advertising."
A full definition can be found on Wikipedia:
http://en.wikipedia.org/wiki/E-marketing
It's all about Visibility in 2005
- 888 millions users (14% of world population)
- In North America 65% of web user have access to broadband (high speed internet)
- 44% of internet users and one-quarter of all adults, now say they use online banking.
A little more then 48% of users has made an online purchase in past 12 months. - Google - is now searching 8,058,044,651 web pages
- 84% of internet users have used search engines. On any given day, 56% of those online use search engines.
What are they looking for?
- People, places or things
- Commerce, travel, employment, or economy
- Computers or internet or technology items
- Health or sciences
- Education or humanities
- Entertainment or recreation
- Sex or pornography
- Society, culture, ethnicity or religion
- Government (or military)
- Performing or fine arts
Continuing Trends in eMarketing
- Blogs
- Accessibility
- Web 2.0
- Open Culture
- Meta Data / Tags
- Podcasting and other media-casting
Marketing tips
- Do you research
- Know your target market
- What’s your eCommerce / online strategy? Plan of action.
- eBranding, you can’t judge a book by it’s cover.. or can you? Your online image is everything, you only get one chance to make an impression.
- Service you client well. Their success is your success.
- Keep a blog: everyone is an expert in one way or another, share that expertise!
Download the keynotes for more information.