8 Marketing Cases Presented in 10-15 Minute Stints
Last night I attended Vancouver's first CaseCamp. This was, of course, loosely structured from the ad-hoc, un-conference ways of BarCamp, with a focus on marketing that makes use of technology. There were about 40 participants and only 8 presenters. All was done and wrapped within 4 hours, which I felt was a perfect amount of time. Each person presenting a case was timed at 10 minutes, give or take a few, followed by a 5-minute question period.
I think these events can happen more frequently in Vancouver, provided the "less-is-more"/"short-n-sweet" mode remains. I think CaseCamp was useful, interesting, efficient and to the point, and there were some great people to connect with as well.
The list of participants and their topics can be found on the wiki as well.
There were such cases as PetroCan using YouTube in a corporate marketing campaign, enticing the blogosphere as a marketing ploy to promote a play in The Fringe, the failure of a Verizon and Office Depot marriage, marketing is about faith, not reason and 6 older, but healthy, men biking from Powell River to the Mexican border, blogging, writing and creating a book along the way.
Hopefully (!) there will be more posted on the wiki over the next few days from some of the speakers.
There's a page of feedback on the wiki from the various folks who were in attendance.
Thanks to Joy Boyson for putting it all together... looking forward to the next one.