Building upon the work done at the Fearless Drupal code sprint last weekend, Kris and I are working with Irwin, Lani, Hendrick, Lorraine and others at Fearless City to gather up unused phones to redistribute to help DTES artists share stories, and tap into life, jobs & family.
We assembled this social media marketing campaign on a accelerated timeline to spread the message while so many people are getting new phone for a holiday gift and will end up with old phones which can be used to make media, document incidents, or provide basic communication. We used a variety of online media publishing and community building tools to create presences for Fearless City, then created the campaign materials using collaborative working tools and online photo tools to make the badge from Kris' sweet punk photo.
Finally, we unleashed the hounds (well Twitter, some blogs, Facebook, and such) to spread the word quickly on a Friday afternoon with a plan to pick up phones on Tuesday, Dec. 23rd on the auto-magic-Flickr-uploading purple Yahoo bikes Kris and Roland are rolling.
A look over kk's Twitter posts for today tells the story of how the plan came together ~ to quote George Peppard's character in the A-Team, "I love it when a plan comes together!"
dusted off my oldschool Adobe Illustrator skills. made this graphic for Fearless City phone drive thingy we're workin on.
@victoria_potter yeah, poladroid, plus kk stock photo, plus fearless logo, plus commodfied handwriting typeface = voila! round trip 1 hour.
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Indeed, we went full-on today with a key assist by ace Drupalists Audrey and Katherine but, before we crack a brew, here's the what we ask of you:
How can you help the Phones for Fearless campaign:
- Donate your used mobile phones - preferably with video, camera, wi-fi
- Consider cash donations (* tax deductible) or new phone donations
- Conversation - tell your friend on your blog, twitter, etc. - post a badge
It's at treat to work with Fearless City who are involved in a litany of projects in the DTES. Fearless is a Vancouver Non-Profit group providing tools, resources, and cultural outreach to artists and residents in the impoverished downtown Eastside neighbourhood. Fearless is a project of the DTES Community Arts Network (CAN).
Go check out their projects on-line and be sure to schedule your appointment for phone pick up on Tuesday, Dec. 23rd. We'll be bringing cameras for smiling shots of the donators and who knows what SinterKlaus may have in the his toque -we'll also be sure to say thank you with a link and a mugshot for the gallery.