Blogging Power
For years, bloggers have been boasting about the advantages of blogs, how they provide an easy way to publish and distribute messages to the masses at a cost everyone can afford: FREE! (In most cases)
The recent growth in blog popularity has helped redefine how we use them.
General misconceptions that only extroverted people and geeks are bloggers have, in a way, slowed down the progress of blogs and their integration with traditional web development.
These blogging pioneers understand something that the majority of people haven't realized until recently:
Blogs Rules!
Simply, because...
1) They use RSS and XML (which leads to #2).
2) Search engines will index/crawl the content more often, thus helping with search engine ranking.
3) Google owns Blogger.com, need I say more?
Blogging For Dummies
In her latest book, due in March 2005, Susie Gardner will clearly define what blogging is and its value to businesses, from corporate communications and content management to marketing, advertising, and customer relations.
Also includes information on:
- Setting up a blog
- Building a loyal audience
- Increasing your site's search engine ranking and visibility
- Implications of putting information and opinions related to your business online
- Commercial, technical, and legal (copyright) issues
- Guidelines for linking to other sites
- Creating a coherent writing style and voice for your business' blog
Buzz Marketing with Blogs For Dummies
Paperback - 384 pages (February 28, 2005)
John Wiley & Sons Canada, Ltd. ; ISBN: 076458457X
Susannah Gardner (Author)
Coming In Q1 2005 - Book Review: Buzz Marketing with Blogs For Dummies
We are getting one of Susie's advance copies. As soon as we read it and get the ok, either Mark or I will post the review.