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I'm always amazed at how many resources are out there. I have developed an insatiable appetite for Internet marketing books.
As Mark puts it
for each new discovery I make, I often find a community of support that have been working on the same ideas for fifteen years...
Last month, while browsing the newly-available titles from the Vancouver Public Library, I came across Internet Marketing from Prentice Hall.
If you live in Vancouver, vpl.ca is a website worth bookmarking! Free online/offline resources, need I say more?
From Traditional to Internet Marketing
If you've been looking for a book to help you breach the barrier between traditional and Internet Marketing. I would suggest taking the time to read this strategy guide on the subject.
The book is divided into four sections, covering the basics of marketing to other practical information.
What e-Commerce is All About
- learning the language
- types of business and sites
- online services and stores
- B2B sites
- B2C sites
- portals
What Websites Should Act and Look Like
- website content
- interactive functions
- appearance and organization
How to Lead People To Your Site
- search engine
- portals
- directories
- banners
- links
- meta tags
- affiliations, sponsorships, partnerships
How to Use Email Effectively
- email marketing
- email mechanics
- composing email
- email signature
- links and webpages
- follow up service
- auto-response
Published this year (2004), the writing team brings forth current concepts, ideas and provides us with some great resources to help us achieve our online marketing plan.
Listen. Recognize your target market.
Get a grip. Look around you, put things in perspective.
Lighten up. Internet marketing is about people and the conversation.
Internet Marketing
Barbara Cox, Ph.D., Cox Marketing Services
William Koelzer, CBC, APR, Cox Marketing Services
ISBN: 0-13-033628-9
Publisher: Prentice Hall
Copyright: 2004