You love Basecamp, and if you don't, you like working harder at your business than you have to. Read our bit on the online project management system.
Now 37Signals, revered conceivers of said web app goes one step backward?
Ta-Da!
I love the Ta-da List concept. Take To-Dos from Basecamp and... that's it. Keep the patented 37Signals ultra-transparent usable experience (leave it to the authors of Defensive Design for the Web) and make it free!
Current users of Basecamp wont get anything more than they have already, but give it a whirl. You will find the svelte web-app to be a lesson in user interface and web application design. It embodies the tenet: “Do one thing better than anyone else” (Carnegie Deli’s #2 secret of success BTW).
It's Free
Ta-Da List is clearly a jump-in point for selling more Basecamp subscriptions (heck, it's subtitled “Part of Basecamp”), but I say “more power to them”.
37Signals is doing something rare: delivering usable products that provide value instead of hype. Now, tell your mom, disorganized sister and overworked brother-in-law about it.
Good design is cheap at any price.