Mark Cuban, Reed Hastings, Michael Powell, Evan Williams
When will we see iTunes for Video?
- Forces of control (traditional media companies) want closed, proprietary system
- Even strategically aligned groups can't get access to the content
- They are worried about eyeballs and time moving to the internet, want to slow it as much as possible
- Broadband needs to get better, getting Netflix to deliver a DVD is still often more convenient than downloading a movie
Will the producers of good creative content be able to make money without singing with major companies?
- The mechanisms already exist, need to get more people using them
- Quality levels that people accept change: VHS -> DVD -> HDTV next?
Why is Korea ahead
- 80% of the population lives in a high rise
- Deployment has to be built around geography and politics
- Broadband policy is still treated like it's not a socio-economic driver
Content media companies suing customers
- #1 job of a general manager is not to win a championship, its to keep their job
- Need a bogeyman, if they don't hit their numbers its someone else's fault
- Hiring lawyers is easier for most companies that being creative
- Asking 16-18 year olds to spend $15 on a CD with maybe one good song doesn't make sense
- Attempt to buy time
Quality
- 12 hours for a movie download is better than 24 hours for a DVD delivery
- People don't listen to music much in rich environment, lots of little headphones, cars, etc
- Consumers will spend a lot on big televisions, DVD players, etc
What should be done?
- Communication policy in the US is based on premise of natural monopolies based on efficiency
- Law builds silos between delivery methods that are now arbitrary
- Government should stay out because the technology is in the innovation phase
Consumer generated media and access to remixable content
- Talent is being restricted
- In other countries the restrictions don't apply, or aren't followed
- Don't always need base of media to remix
What's old media's place?
- Consumer generated media don't replace traditional media, they extend it
- They want to sell other people's work
- New distribution systems and lower cost of entry for media creators